For Practitioners · Staff Education

Staff Education & Client Conversations

Your front desk and session-room staff are often the first people clients ask about CBD. This page gives the whole team the same plain, accurate language: what the products are, how each one feels, how to answer common questions, and what never to say.

Create a Wholesale Account →See client questions

The account form opens on Kannaco Wholesale in a new tab. Staff education materials come with every wholesale account.

A smiling staff member at a clinic front desk hands a pump bottle to a client, with more bottles on a wooden stand

Staff Training

Train Your Team in Four Parts.

Everyone who talks to clients, from the front desk to the treatment room, should be able to cover these four areas in their own words.

Product Knowledge Basics

The three take-home formulas, their CBD + CBG content with 0.0% THC, and the feel and format of each. The talking points below cover it.

Client Conversations

Simple language for introducing CBD to someone who has never tried it, explaining the products in everyday terms and answering skeptics.

Drug Test and Compliance Questions

Answer with the certificate of analysis, never promise a test outcome, and know when to bring in the practitioner.

Handling Objections

Be ready for questions about cost and doubts about CBD, and know which questions belong with the practitioner.

Plain Language

How to Talk About the Products.

Keep it simple and factual. Describe what the product is, how it feels and what is in it. Never say what it does for a health condition.

Start here
Say What It Is
A hemp-derived cream or roll-on for the skin. Call it a topical, and call it hemp-derived, not marijuana-derived.
A line that works"It's a hemp-derived cream you use on your skin."
Then
Describe the Feel
Warming, strong cooling or gentle cooling. Feel is what clients remember from the session, so lead with it.
A line that works"This one starts cool, then turns warm."
If they ask more
Name What's Inside
CBD and CBG at a 1:1 ratio, 4,000 mg per bottle, 0.0% THC, with botanicals such as menthol, camphor and arnica, depending on the formula.
A line that works"Every ingredient is on the label."
To close
Offer the Lab Report
Every batch is third-party lab tested. The certificate of analysis answers most doubts better than any claim.
A line that works"I can show you the lab report for this batch."

For Your Front Desk

Questions Clients Ask, and Simple Answers.

Share these with your team so everyone gives the same clear, honest answer. Each one describes the product without a health claim.

"What is that? Do you sell it?"

"We carry a line of hemp-derived topicals that many of our clients use as part of their self-care routine. Would you like the practitioner to tell you more about them?"

"What did you use on me today?"

Name the formula and how it feels: "That was Pro Cream. It starts cool, then turns warm. We have the take-home size up front."

"Is this marijuana? Will it make me feel high?"

"No. It's made from hemp, with CBD and CBG, which are non-intoxicating. Every formula is 0.0% THC, and the lab report shows it."

"Will it show up on a drug test?"

"The formulas are 0.0% THC on every batch report, and I can give you the report. No one can promise a test result, so if you're tested, check with your testing program first."

"Will it help my [condition]?"

"We don't say what it does for any condition. I can tell you how it feels and what's in it, and the practitioner can talk with you about your own situation."

"What's CBG?"

"Another compound from the hemp plant, like CBD. It's sometimes called the mother cannabinoid. Ours has equal parts CBD and CBG."

"Is it full spectrum?"

"No. Ours is made with CBD and CBG rather than a full-spectrum extract, with 0.0% THC."

"Can I use it with my medications?"

"That's a question for your prescribing doctor or pharmacist. We don't give medical advice."

"How do I use it at home?"

"Directions are on the label. Most people use a dime- to quarter-sized amount on clean, intact skin and rub it in until it dries. The roll-on just glides on."

"Why does it cost more than drugstore creams?"

"Each bottle has 4,000 mg of CBD + CBG, and every batch is tested by an independent lab. I'm happy to show you the label and the report."

Talking Points

Three Formulas, Three Feels.

Your front desk only needs to know three feels: warm, strong cool and gentle cool. Each retail bottle holds 4,000 mg of CBD + CBG, so the choice comes down to feel and format.

In-Office Retail

The take-home formulas clients buy at your front desk.

Warm

Pro Cream

Warming Formula · 100 mL airless pump

A rich cream that feels cool on contact, then settles into a steady warmth. It dries to a clean, non-greasy finish.

Feel: Cool, then warm
Inside: 4,000 mg CBD + CBG, 0.0% THC
Say: "It starts cool, then turns warm."

Strong cool

Pro Roll-On

Max Cooling Formula · 90 mL roller

A fast-drying roller with the strongest cooling feel of the three. No hands needed, so it's easy to use on the go.

Feel: Strong cooling
Inside: 4,000 mg CBD + CBG, 0.0% THC
Say: "No mess. Just roll it on."

Gentle cool

Cooling Cream

Cooling Formula · 100 mL airless pump

A light cream with menthol. The cooling builds, peaks and then fades gradually.

Feel: Building cool
Inside: 4,000 mg CBD + CBG, 0.0% THC
Say: "A lighter cream with a cool feel."

Now made with CBD + CBG at 1:1. The updated version is available by November 15, 2026.

What Not to Say

Say This, Not That.

Kannaco topicals are applied to the skin. We don't claim they diagnose, change or prevent any condition, and your team shouldn't either.

	Say	Avoid
What it does	How it feels, its texture and format, what's on the ingredient list and how it's tested.	Saying it fixes, prevents or helps any health condition, or naming a condition when you describe it.
Where it comes from	"Hemp-derived."	"Marijuana-derived," or comparing it to recreational cannabis.
Drug tests	"It's 0.0% THC on the batch lab report, and here's the report."	Promising any test outcome.
Full spectrum and isolate	The plain difference: whole plant extract versus selected cannabinoids.	Calling one "better" without context, or presenting the entourage effect as a product benefit.
How it works	"It's a topical you use on your skin."	"Transdermal," or saying it acts on the endocannabinoid system or any body process.
Medications	"Ask your prescribing doctor or pharmacist."	Advice about medications or interactions.
Proof	"Recommended by practitioners," or "Trusted by Licensed Practitioners."	Medical endorsements, study claims, or counts of customers or practitioners.

A smiling practitioner at a clinic reception desk hands a bottle to an older woman

Print-Ready Materials

Four Cards That Do the Teaching.

Print-ready files for the front desk and the treatment room, included with your wholesale account on the practitioner resources page.

1
Front desk script cardHow staff introduce each formula, short answers to common client questions, and what never to say. One per staff member, 4 × 6 in, two sides.
2
"Used in your session today" cardThe practitioner ticks the formula used and hands it over, so the front desk knows which take-home formula to offer.
3
Take-home cardsOne card per formula for the client's bag: how to use it at home, what it feels like, and the label cautions.
4
Counter cardStands at checkout in a 4 × 6 in holder and names the three take-home formulas, with a write-in price for each.

Background for Your Team

The Science, in Three Short Answers.

Enough background for staff to keep conversations accurate. Your clients can read the full consumer guides linked below.

CBD and CBG Come from the Plant

Both are phytocannabinoids, made by the hemp plant and non-intoxicating. CBG is called the mother cannabinoid because its acid form, CBGA, is the plant's precursor to CBD and other cannabinoids.

The ECS Is the Body's Own System

The endocannabinoid system is a signaling network the body runs on its own: receptors (CB1 and CB2), the body's own cannabinoid-like molecules (anandamide and 2-AG) and enzymes that break them down (FAAH and MAGL). It was mapped between 1988 and 1995.

Topical Means On the Skin

Kannaco makes topicals: creams and a roll-on used on the skin and described by feel, texture and ingredients. Transdermal is a separate product category, so don't use that word for Kannaco.

What Your Clients Can Read

Send Clients to the Consumer Guides.

When a client wants more than a two-minute answer, point them to these pages on kannacocbd.com. They're written for consumers, in plain language.

Client guide

Topical CBD 101

CBD and CBG basics, full spectrum versus isolate, and how to read a lab report.

Read Topical CBD 101 →Client guide

The Endocannabinoid System 101

The body's own cannabinoid system, its receptors and its history, explained simply.

Read ECS 101 →Proof